For each edition of the Olympics, a new logo is created, retaining the iconic and well-known rings that characterize them. Each host country decides to create its own logo or identifier, and Paris 2024 is no exception.
The Paris 2024 Olympics logo combines the most iconic symbols associated with the Olympic Games, which are the medal and the torch, to create an image of Marianne representing the French Republic.
Marianne is the representative and allegorical figure of the French Republic, born in the revolution of 1799. She embodies the values of freedom and brotherhood and symbolizes the strength of women moving forward, as we refer to the famous painting we have all seen: “Liberty Leading the People” by Eugène Delacroix.
The organizing committee stated in a release that the use of Marianne is a nod to the heritage of sport, meaning that thanks to the revolution, they were allowed to compete for the first time in the 1900 Olympic Games and that it is also a tribute in general to the athletes. The committee also explains that Marianne represents “the revolutionary spirit” of the Games, and the fact that the Games belong to the people.
For the identity, a typography that takes elements characteristic of art deco inspired by the signage of the Paris metro is used. This typography is developed in different weights to be able to adapt to the processes needed and the necessary applications.
With such versatile typography and identity, they support digital media by allowing the identity to also be presented with the ‘dark mode’ that can be enabled when needed. For those unfamiliar with dark mode, it is enabled to save battery on devices by turning the background black.
With the use of an identity which features a woman in its image and the shared use of elements for the Paralympics, the identity promotes a clear movement towards much more inclusive games.
To understand what the mascot of the Paris 2024 Olympics is, we need to know about the French Revolution of 1789, a time when small and very traditional Phrygian caps (bonnet phrygien in French) were worn. The mascot takes its shape from this element, highlighting the soft red texture. During the French Revolution, the cap was worn as a symbol of freedom and to celebrate the new republic.
What is the name of the Paris 2024 mascot?
he mascot for the Paris 2024 Olympics comes from the Phrygian caps (bonnet phrygien in French) worn during the French Revolution. The name of the mascot for the Paris 2024 Olympics is Phrygie, as it was decided that it would be an object rather than an animal because it is a very important element for the French, as Tony Estanguet, president of the organizing committee, commented on November 14, 2022.
“We chose an ideal instead of an animal. We chose the Phrygian cap because it is a very strong symbol of the French Republic. For the French, it is a very well-known object that is a symbol of freedom.”
These are the graphic elements that will be featured in the Paris 2024 Olympics. In our opinion, some are accurate, others like the mascot may not communicate to everyone but do inform about the importance of freedom and symbols for the French.
What do you think? Do you like the new communication and mascot for the Paris 2024 Olympics?
The Golden Circle is a concept presented as a circle, like its name suggests, with layers similar to onions and ogres. The three layers represent the questions: why, how, and what. The theory suggests that by answering these three questions, a company can understand the purpose of its business.
The Golden Circle is mentioned in the book Start with Why by Simon Sinek. In the book, Sinek discusses how crucial it is for brands to know why they were created and how this understanding helps them grow.
The 3 Layers of the Golden Circle
Each layer represents the questions: why, how, and what. Although they seem simple, they are a great exercise to understand a company’s purpose. In Start with Why, Sinek advises companies or their leaders to use the Golden Circle starting by addressing the why.
Golden Circle: Why?
In the first layer of the Golden Circle, Simon Sinek suggests that this is where you need to write down the purpose of your business. We must identify the reason for the existence of this business or venture, what drives and motivates all actions. This is the company’s purpose.
If the company truly identifies its why, everything moves naturally and flows. For this reason, it is the starting point for businesses—if you know why you are doing it, it gives you a direction for your entire business or venture.
Golden Circle: How?
In the middle layer of the Golden Circle, we determine and establish the strategies we will apply to achieve results aligned with the company’s purpose. This is where the company’s action or work plan is located and should always align with the company’s values.
Golden Circle: What?
In the last layer of the Golden Circle, Simon Sinek points out that this is where we must specify what the company sells or does. This layer of the Golden Circle is the easiest to understand because it involves the product or service the company sells.
Why Have the Golden Circle?
Having the Golden Circle is essential for an organization, especially if it is not clear about the reason for its existence. Having this information and understanding it allows you to conduct various marketing and communication campaigns, thus achieving better results.
By leveraging the Golden Circle, we can achieve various objectives and facilitate decision-making and good outcomes. Some of the impacts on your business include:
Inspiring Communication
Starting with the why can make all your communication exciting, impactful, and inspiring, increasing loyalty through a sense of belonging.
Example: Apple doesn’t just sell computers; it promotes challenging the status quo and innovation, resonating with a certain profile of customers.
Brand Strategy
Having a why helps the brand to be strong and coherent, achieving omnichannel presence as previously shared, which allows you to have a brand narrative that communicates clearly and maintains good communication.
Example: Patagonia, the clothing brand, achieves good communication focused on its purpose of sustainability and environmental protection, reflected in all its corporate actions, marketing, and products.
Differentiate from the Market
When you compete only by product (the “What”), you will likely compete on price. However, if you have a “Why” and “How,” you begin to compete on different variables.
Example: Southwest Airlines is distinguished not only by its low-cost flights (the “What”) but also by its commitment to friendly service and the democratization of air travel (the “How” and “Why”).
Customer Loyalty
Customers are more likely to become loyal and advocates for the brand if they can identify with the purpose, the Why of the company. This simplifies customer satisfaction.
Example: Tesla customers feel part of a larger mission towards sustainability and innovation in mobility.
Do you already know your Why, do you know why your company does what it does? If not, we recommend you start today and begin applying it.
El golden circle es un círculo, como lo dice su nombre, con capas como las cebollas y los ogros. Las tres capas representan las preguntas ¿por qué?, ¿cómo? y ¿para qué?. La teoría dice que resolviendo estas tres preguntas, una empresa puede entender el propósito de su negocio.
Cada capa representa las preguntas ¿por qué?, ¿cómo? y ¿qué? Y aunque parecen preguntas sencillas, es un gran ejercicio para entender el propósito de la empresa. En el libro Start with Why (empieza con el porqué) Sinek recomienda que las empresas o líderes de las mismas utilicen el golden circle empezando por resolver el porqué.
Golden circle ¿Por qué?
En la primera capa del círculo dorado, Simon Sinek indica que aquí es necesario escribir el propósito de tu negocio. Debemos identificar el motivo de la existencia de este negocio o este emprendimiento, lo que empuja y motiva todas las acciones. Este es el propósito de la empresa.
Si la empresa realmente identifica el porqué todo se mueve naturalmente y fluye, por este motivo es el punto de partida de los negocios, si sabes por qué lo haces te da un norte para todo tu negocio o emprendimiento.
Golden circle ¿Cómo?
En la capa intermedia del círculo dorado es donde debemos de determinar y bajar las estrategias que vamos a aplicar para lograr los resultados y que estén alineados con el propósito de la empresa, ese es el por qué. Aquí es donde está el plan de trabajo o acción de la empresa, debe de estar siempre alineado a los valores de la empresa
Golden circle ¿Qué?
En la última capa de círculo dorado Simon Sinek nos comenta que en este punto debemos poner lo que vende la empresa o lo que hace, esta capa del círculo dorado es la más fácil de entender de todas ya que es el producto o servicio que vende la empresa
Por qué tener el circulo dorado
Contar con el círculo dorado para una organización es esencial, especialmente si no tiene claro el motivo de su existencia. Contar con esta información y entenderla te va a permitir hacer diversas campañas de mercadotecnia y comunicación teniendo así mejores resultados
Cuando aprovechamos el círculo dorado podemos lograr varios objetivos y facilitarnos la toma de decisiones y buenos resultados alguno de los puntos que impactan en tu negocio son:
Comunicación inspiradora
Si comienzas con el Why (por qué) podrás lograr que toda tu comunicación sea emocionante, impactante e inspirador, logrando mayor lealtad a través de un sentimiento de pertenencia
Ejemplo : Apple no vende computadores, promueve desafiar el status quo y la innovación, esto resuena con cierto perfil de clientes
Estrategia de marca
Contar con un Why (por qué) ayuda a la marca a ser fuerte y coherente, lograr la omnicanalidad como ya te hemos compartido con anterioridad, lo que te dejará tener una narrativa de marca que comunique claramente y logres tener una buena comunicación
Ejemplo: Patagonia la marca de ropa logra tener una buena comunicación la cual se enfoca en su propósito de sostenibilidad y la protección del medio ambiente y esto se refleja en todas sus comunicaciones en todas sus acciones corporativas, mercadotecnia y sus productos
Diferenciate del mercado
Cuando compites solamente por producto (el “What”), muy seguramente vas a pelear por precio, pero si cuentas con un “Why” y “How” comienzan a competir con otras variables
Ejemplo: la aerolínea Southwest Airlines se distingue no solo por sus vuelos baratos (el “What”), sino por su compromiso con el servicio amigable y la democratización de los viajes aéreos (el “How” y “Why”).
Lealtad de clientes
Es más posible que los clientes se vuelvan leales y defensores de la marca si logran identificarse con el propósito, el Why de la empresa, esto vuelve más simple la satisfacción del cliente.
Ejemplo: Clientes de Tesla se sienten parte de una misión más grande hacia la sostenibilidad y la innovación en la movilidad.
The world of retail is vast and is a great business full of opportunities and tools that offer so much variety that it can sometimes be overwhelming for the entrepreneur. Therefore, we bring you the best points to start with in retail.
What we will share with you are not only tools but also concepts that you must fulfill or understand clearly to become a very good brand and to be easily identified in retail.
1- Value Proposition
Often, we see multiple brands in the market that do not have a clear or significant value proposition. Therefore, it’s important that when you create a product and enter the world of retail, it comes with a strong and clear value proposition.
2- Omnichannel Brand
Becoming an omnichannel brand is not difficult, but it does require meticulous and careful work, paying special attention to how you will communicate on each channel. Being an omnichannel brand means that you appear clearly and relevantly on any medium where you are communicating.
3- Ecommerce or Online Stores
When you start in the world of retail nowadays, one of the elements you must consider to achieve your goals and start selling is having an online store. Users shop online, and it’s a channel that is constantly growing, and today the investment is low thanks to tools like Shopify or Wix where you can create your website without needing to know how to program.
4- Google Merchant and Meta Merchant
Starting in the world of retail is not easy, and getting into big chains is not either, but entering Meta Merchant and Google Merchant is completely free; you just need a bit of work and to have your online store.
Having these tools will not only allow you to have a new point of sale but also greater exposure that might increase your sales by making it easier for users to buy.
5- TikTok for Positioning
We know that networks are important, not only Instagram and Facebook but also TikTok. Do not disregard any because it is important to consider that a good way to make your brand known is by taking advantage of the trends that exist and creating videos that share about the product you are selling. Soon TikTok Shop will arrive in Latin America and Mexico, where you can sell through live streams.
6- Data for Improvement
In the digital era, the use of data is not exclusive to large companies; you can use data even as a small business or even as someone who has just started. If you know how to properly handle digital tools, you can have data from your buyers from the use of CRM like HubSpot to web tools like Google Analytics, Clarity, or even use the data that Meta gives you, like Meta Library Ads to see your competitors’ ads.
7- Mercado Libre and Amazon
Entering these platforms is easy, mastering them is difficult. Although the commission is high, they are excellent for new products on the market because they allow buyers who may be a bit afraid to buy from them directly to have the opportunity to purchase on the platform thanks to the platforms protecting you against any problem.
These points are extremely important to start in the world of retail. If you manage to do good work on them, you will achieve good brand positioning and growth of your product in a way that you did not expect. We hope they will be useful.
As I know nothing about American football, every year the Super Bowl happens, I prefer to focus on what I do know and like: the commercials or the marketing. So, like every year, we bring you the commercials we liked the most from the Super Bowl 2024.
Good or bad, every year the Super Bowl commercials surprise us for better or worse, or just by the great artists they manage to get and even greater the productions they make for this event. Here are the 5 most interesting commercials from this Super Bowl:
Mountain Dew Commercial Super Bowl 2024
Featuring my crush Aubrey Plaza and leveraging her public persona characterized by being very indifferent and not paying much attention to things, comes the commercial she developed with Mountain Dew.
Squarespace Commercial Super Bowl 2024
Squarespace, a management tool, and in this beautiful commercial where aliens are invading the planet, but since everyone is on their phone, they don’t pay attention until the aliens make a website, showing the importance of having a website. If you still don’t have one, you can make it with the best marketing agency in Monterrey, BLNK 😉 😉
Google Pixel SB Commercial Super Bowl 2024
This commercial is very nice because it shows how the cell phone interacts with the user’s daily life and how having a cell phone impacts their life.
Dunkin Donuts Commercial Super Bowl 2024
We all love donuts, and in this delicious Dunkin Donuts commercial, we see Ben Affleck trying to impress Jennifer Lopez with the collaboration of Tom Brady and Matt Damon.
E*Trade Commercial Super Bowl 2024
A trading company with digital tools mocks the sport of pickleball, which is like tennis with small rackets, while talking about their finances, demonstrating how easy the sport is, just like managing your finances.
These commercials are not as interesting as they used to be, nor are they as fun and innovative as they were. Currently, few companies manage to make an impact. I believe this is something we will continue to see as they create commercials with decent narratives, and occasionally we will have very interesting commercials.
What do you think of the Super Bowl 2024 commercials? Did you like them, or were they as disappointing as the halftime show?
