The world of retail is vast and is a great business full of opportunities and tools that offer so much variety that it can sometimes be overwhelming for the entrepreneur. Therefore, we bring you the best points to start with in retail.
What we will share with you are not only tools but also concepts that you must fulfill or understand clearly to become a very good brand and to be easily identified in retail.
1- Value Proposition
Often, we see multiple brands in the market that do not have a clear or significant value proposition. Therefore, it’s important that when you create a product and enter the world of retail, it comes with a strong and clear value proposition.
2- Omnichannel Brand
Becoming an omnichannel brand is not difficult, but it does require meticulous and careful work, paying special attention to how you will communicate on each channel. Being an omnichannel brand means that you appear clearly and relevantly on any medium where you are communicating.
3- Ecommerce or Online Stores
When you start in the world of retail nowadays, one of the elements you must consider to achieve your goals and start selling is having an online store. Users shop online, and it’s a channel that is constantly growing, and today the investment is low thanks to tools like Shopify or Wix where you can create your website without needing to know how to program.
4- Google Merchant and Meta Merchant
Starting in the world of retail is not easy, and getting into big chains is not either, but entering Meta Merchant and Google Merchant is completely free; you just need a bit of work and to have your online store.
Having these tools will not only allow you to have a new point of sale but also greater exposure that might increase your sales by making it easier for users to buy.
5- TikTok for Positioning
We know that networks are important, not only Instagram and Facebook but also TikTok. Do not disregard any because it is important to consider that a good way to make your brand known is by taking advantage of the trends that exist and creating videos that share about the product you are selling. Soon TikTok Shop will arrive in Latin America and Mexico, where you can sell through live streams.
6- Data for Improvement
In the digital era, the use of data is not exclusive to large companies; you can use data even as a small business or even as someone who has just started. If you know how to properly handle digital tools, you can have data from your buyers from the use of CRM like HubSpot to web tools like Google Analytics, Clarity, or even use the data that Meta gives you, like Meta Library Ads to see your competitors’ ads.
7- Mercado Libre and Amazon
Entering these platforms is easy, mastering them is difficult. Although the commission is high, they are excellent for new products on the market because they allow buyers who may be a bit afraid to buy from them directly to have the opportunity to purchase on the platform thanks to the platforms protecting you against any problem.
These points are extremely important to start in the world of retail. If you manage to do good work on them, you will achieve good brand positioning and growth of your product in a way that you did not expect. We hope they will be useful.
Thinking about having a website in recent years is no longer a luxury; today, it’s a basic necessity. No matter the size of your business, it is very important to have a well-functioning website with good interactions, and that is developed for different screen sizes, as most users browse on their mobile phones.
What is responsive design?
A responsive design is a website designed to adapt to all screen sizes, maintaining the browsing experience regardless of the device on which the website is being viewed.
Having a website is not only important because it allows us to have an excellent user experience, but it has also been a requirement from Google for years. Therefore, having a well-designed and functional website will allow you to achieve better positioning.
Not having a responsive website is problematic.
If your website is not responsive, you can face significant problems, among which the number one is a lack of trust. If you don’t have a good and secure website, it will not generate trust in your potential buyers.
Another problem you might encounter if your website does not adjust to screens is that some information may not appear on the screen or be hidden because it doesn’t fit on the screen, or images are resized to fit and cover up information.
It’s important to consider responsive design within your website, and if you do not consider it, many platforms help make it responsive automatically without you having to do it manually.
This year, elections will take place in several countries around the world, and these elections will have a significant impact on the direction of those countries in the coming years. This raises the question of what will happen with the elections and, specifically, what happens with their marketing. We will focus on the marketing of Mexican politicians because that is what we know best.
To understand political marketing, let’s first clarify that in the political case, it’s called advertising since advertising focuses on ideals and marketing on business. Having said this, we would also like to clarify some important points about political marketing.
Some characteristics of political marketing:
It has a defined and limited market, as it already works with adults.
It has a specific predefined period and an assigned budget.
It is adaptable and studies the impact of actions.
It combines traditional and digital marketing.
Having a solid personal brand is essential for achieving good results.
Political marketing sometimes takes place with practices that are not very ethical. If you are working in political advertising, it’s important to know the guidelines set by the authorities so you don’t get into trouble, in addition to considering the ethical and moral implications of these practices.
Unethical practices in political marketing:
Fake news
Social media and search engines are full of fake news, and this is not always accidental; some politicians promote the creation of campaigns with fake news. It’s important to distinguish between fake news and biased news; fake news provides false information, and biased news only loads the information with real data where it suits. Although this strategy, if well done, can achieve great success, it is not ethical and can get you into trouble.
Bots for positioning
The use of bots to position important topics is not new and surely will not disappear; bots position topics or news you want to put in the dialogue quickly and consistently. This tool has been used for years with great results, but like the previous one, it is unethical and will get you into trouble.
Gifts or vote buying
This practice happens less than it used to, but it still happens. In these practices, political marketers give away or deliver food, gifts, or some kind of incentive to vote for the desired politician.
Political marketing makes use of management, research, and communication to profile the “ideal product” for the “consumer – voter”, taking advantage of both traditional and digital marketing. Political campaigns require innovation, a multidisciplinary team, and detailed planning of messages to ensure effectiveness and emotionally connect with the audience. In this context, social media plays a crucial role, not only for spreading political projects but also for facing the challenges of fake news.
With this in mind, we bring you some political marketing campaigns from 2024 in Mexico.
Political campaigns in Mexico:
Mariana Rodríguez – Fosfo fosfo
Mariana is betting on becoming the mayor of Monterrey, with this in mind, she does what she knows best: being a great public figure who perfectly understands how social media works and using something that would have sunk anyone, which was her fosfo fosfo video, is now part of her campaign just as it was for her husband’s campaign.
Maynez Maynez president
Maynez is one of the candidates who appears not to participate significantly in the presidential competition, but with this in mind and knowing that nobody knows him, they have made a great political campaign so that his name is remembered and heard everywhere, to such an extent that my students sing it in classes, even if they do not vote for him, they are positioning him in an extraordinary way.
Xóchitl Gálvez
Xóchitl Gálvez’s campaign is betting on her story, what she is, what she has been, and a lot of work with technology. In her campaign, she is being very upfront against the current president Andrés Manuel López Obrador.
Claudia Sheinbaum
Candidate Claudia Sheinbaum is focused on leveraging the current presidency and pushing what Morena has done in this six-year term and how she represents the continuity of the current presidency with clarity and presidential support.
These are the beginnings of political campaigns, and from this, we get to see how they create fun campaigns and others not so much, but in the end, it’s political advertising, which works extraordinarily today thanks to social media.
What do you think, which are the best campaigns of these elections?
We are experiencing the boom of artificial intelligences, and they are after our jobs. Of course not! They are here to make our work easier and improve our experience, or at least that’s what I want to believe. But this is not a blog where my beliefs matter. Here, we will talk about how artificial intelligences are becoming influencers.
With the use of various tools, it’s possible to create fictional people to be influencers. This is not only a great tool for developing content, but it also allows you to create a lot of content for your brand without you or any of your employees being directly involved, thus giving the brand a specific personality.
Meta AI took celebrities and their personalities to create artificial intelligences with them and to generate interactions through them. These AIs allow users to talk to these AI personas and have conversations based on the personalities of these celebrities. Each of them has their name, here are some you can talk to and their personalities:
Charli D’Amelio as Coco, Dance Enthusiast
Chris Paul as Perry, Pro golfer will help you improve your score
Dwyane Wade as Victor, Ironman coach will bring out the best in you
Izzy Adesanya as Luiz, MMA fighter will help you get better
Kendall Jenner as Billie, your companion who is always there
MrBeast as Zach, the older brother who annoys you because he cares
Naomi Osaka as Tamika, anime obsessed
Paris Hilton as Amber, detective partner
Snoop Dogg as Dungeon Master, ready for the next big adventure
Tom Brady as Wisecracking, discussing sports uncensored
Shudu
This AI influencer was created by a photographer named Cameron-James Wilson and is considered the first artificial intelligence created for social media. She shares posts, stories, and constant content, has brand collaborations, and more than 244,000 followers.
Aitana López
This artificial intelligence has an age and everything; she was created with a specific personality. She is from Barcelona and likes video games, cosplay, and exercising. This model was developed by a modeling agency called The Clueless, born out of bad experiences with influencers due to their unprofessionalism, lack of work continuity, or high egos. In response, they created this AI.
Imma Gran
Imma Gran was also developed by a company dedicated to modeling called ModelingCafe. This Japanese influencer has very specific tastes such as fashion, art, and cinema.
It’s important that we consider these influencer opportunities because we all need to work with influencers, and sometimes it’s complicated. Therefore, having your own AI-developed influencer is not only a great opportunity but also very accessible for you to start doing it.
What do you think, do you already have an AI, or feel they shouldn’t exist?
As I know nothing about American football, every year the Super Bowl happens, I prefer to focus on what I do know and like: the commercials or the marketing. So, like every year, we bring you the commercials we liked the most from the Super Bowl 2024.
Good or bad, every year the Super Bowl commercials surprise us for better or worse, or just by the great artists they manage to get and even greater the productions they make for this event. Here are the 5 most interesting commercials from this Super Bowl:
Mountain Dew Commercial Super Bowl 2024
Featuring my crush Aubrey Plaza and leveraging her public persona characterized by being very indifferent and not paying much attention to things, comes the commercial she developed with Mountain Dew.
Squarespace Commercial Super Bowl 2024
Squarespace, a management tool, and in this beautiful commercial where aliens are invading the planet, but since everyone is on their phone, they don’t pay attention until the aliens make a website, showing the importance of having a website. If you still don’t have one, you can make it with the best marketing agency in Monterrey, BLNK 😉 😉
Google Pixel SB Commercial Super Bowl 2024
This commercial is very nice because it shows how the cell phone interacts with the user’s daily life and how having a cell phone impacts their life.
Dunkin Donuts Commercial Super Bowl 2024
We all love donuts, and in this delicious Dunkin Donuts commercial, we see Ben Affleck trying to impress Jennifer Lopez with the collaboration of Tom Brady and Matt Damon.
E*Trade Commercial Super Bowl 2024
A trading company with digital tools mocks the sport of pickleball, which is like tennis with small rackets, while talking about their finances, demonstrating how easy the sport is, just like managing your finances.
These commercials are not as interesting as they used to be, nor are they as fun and innovative as they were. Currently, few companies manage to make an impact. I believe this is something we will continue to see as they create commercials with decent narratives, and occasionally we will have very interesting commercials.
What do you think of the Super Bowl 2024 commercials? Did you like them, or were they as disappointing as the halftime show?
When working on web design, the most important thing is to keep it updated and meet user expectations at the time. A website is no longer just for larger companies; it’s a standard for all businesses. To help you create and improve your website, we bring you the top trends to consider in 2024.
Microinteractions
We already know that our websites should generate interactions and animations. Now, microinteractions are emerging, which give small animations to buttons or areas without needing to be too aggressive or strong.
Fast Loading
Although this area is not strictly design but programming, you shouldn’t design an extraordinary website without considering high-quality programming. More than a trend, it is a necessity to have websites that load quickly and are efficient in their data usage.
Mobile First
In the 2024 design trends, don’t just think about designing responsive sites—that’s already basic. What we need is for websites to be thought of and designed first for mobile and then for desktop.
3D Elements
In your web designs for this year, consider using 3D designs to give more interactivity and dynamism to the websites.
Different Typography
Prepare for bold and different web designs in 2024 with the use of exotic and purposeful typography that will create a strong and unique impact on our users, thus offering them a unique and different experience.
Were you already aware of these trends or were there some you didn’t know about? Tell us if you have applied any of them or if you want to apply them.
