This year, elections will take place in several countries around the world, and these elections will have a significant impact on the direction of those countries in the coming years. This raises the question of what will happen with the elections and, specifically, what happens with their marketing. We will focus on the marketing of Mexican politicians because that is what we know best.
To understand political marketing, let’s first clarify that in the political case, it’s called advertising since advertising focuses on ideals and marketing on business. Having said this, we would also like to clarify some important points about political marketing.
Some characteristics of political marketing:
It has a defined and limited market, as it already works with adults.
It has a specific predefined period and an assigned budget.
It is adaptable and studies the impact of actions.
It combines traditional and digital marketing.
Having a solid personal brand is essential for achieving good results.
Political marketing sometimes takes place with practices that are not very ethical. If you are working in political advertising, it’s important to know the guidelines set by the authorities so you don’t get into trouble, in addition to considering the ethical and moral implications of these practices.
Unethical practices in political marketing:
Fake news
Social media and search engines are full of fake news, and this is not always accidental; some politicians promote the creation of campaigns with fake news. It’s important to distinguish between fake news and biased news; fake news provides false information, and biased news only loads the information with real data where it suits. Although this strategy, if well done, can achieve great success, it is not ethical and can get you into trouble.
Bots for positioning
The use of bots to position important topics is not new and surely will not disappear; bots position topics or news you want to put in the dialogue quickly and consistently. This tool has been used for years with great results, but like the previous one, it is unethical and will get you into trouble.
Gifts or vote buying
This practice happens less than it used to, but it still happens. In these practices, political marketers give away or deliver food, gifts, or some kind of incentive to vote for the desired politician.
Political marketing makes use of management, research, and communication to profile the “ideal product” for the “consumer – voter”, taking advantage of both traditional and digital marketing. Political campaigns require innovation, a multidisciplinary team, and detailed planning of messages to ensure effectiveness and emotionally connect with the audience. In this context, social media plays a crucial role, not only for spreading political projects but also for facing the challenges of fake news.
With this in mind, we bring you some political marketing campaigns from 2024 in Mexico.
Political campaigns in Mexico:
Mariana Rodríguez – Fosfo fosfo
Mariana is betting on becoming the mayor of Monterrey, with this in mind, she does what she knows best: being a great public figure who perfectly understands how social media works and using something that would have sunk anyone, which was her fosfo fosfo video, is now part of her campaign just as it was for her husband’s campaign.
Maynez Maynez president
Maynez is one of the candidates who appears not to participate significantly in the presidential competition, but with this in mind and knowing that nobody knows him, they have made a great political campaign so that his name is remembered and heard everywhere, to such an extent that my students sing it in classes, even if they do not vote for him, they are positioning him in an extraordinary way.
Xóchitl Gálvez
Xóchitl Gálvez’s campaign is betting on her story, what she is, what she has been, and a lot of work with technology. In her campaign, she is being very upfront against the current president Andrés Manuel López Obrador.
Claudia Sheinbaum
Candidate Claudia Sheinbaum is focused on leveraging the current presidency and pushing what Morena has done in this six-year term and how she represents the continuity of the current presidency with clarity and presidential support.
These are the beginnings of political campaigns, and from this, we get to see how they create fun campaigns and others not so much, but in the end, it’s political advertising, which works extraordinarily today thanks to social media.
What do you think, which are the best campaigns of these elections?
Bitcoin itself does not have a practical use for marketing, but through the technology with which it was created, the blockchain – the backbone of cryptocurrencies, it will allow you to generate marketing strategies or tools to achieve great results.
What is the blockchain or web 3.0
The blockchain is created for transparency and security for its users by creating a block of data with encrypted links between them, which allows information to only be altered through the authorization of all network users, forcing each transaction, change, or update to be validated by multiple users.
Marketing with blockchain
The applications of these technologies are diverse, some of which are already being implemented and others that are just beginning to be applied. Thanks to being a technology that validates transactions, it is impossible to hack, and if something is stolen, it can be discovered who stole it, making it a great tool. That’s why, for marketing, blockchain is ideal.
5 uses of blockchain in marketing
NFTs
Non-Fungible Tokens mean that there is only one of these pieces and it is authentic. To date, they have not been hacked because they are based on blockchain technology, meaning that users authorize all transactions with their machines.
NFTs for certificates
There are business certificates such as ISO and others for security like those issued by Google for its partners. Normally, you have a logo of these certificates that you include in the presentation of your products or services or on your website. With NFTs, you can make your certificate unique and impossible to counterfeit by linking it to your company.
NFTs for Branding
When developing an identity or logo, we deliver a digital file that encompasses the entirety of the work; in other cases, physical graphic pieces are delivered, but that’s all. By using NFTs in branding, we can create a validity certificate that backs the identity, something similar to a trademark registration but in a much faster process.
Blockchain diplomas
Normally, when concluding a course, we deliver a diploma or certificate in PDF format validated only with some seal of our company. With NFTs, we can create unique and authenticated diplomas or certificates with our company, which serves to validate the document.
Data transparency and security
One application of blockchain for marketing data is that it can provide a lot of transparency and security for digital marketing. With the use of blockchain, verifiable records about social media ads can be offered thanks to them being unalterable. By implementing blockchain in social media, we can obtain information about who sees the ads, how they view them, and how much budget is spent, something that networks already do, but they do not ensure that the information they show is accurate. With blockchain, this becomes a reality and transparent.
Loyalty and rewards
With the use of blockchain, we can take advantage of assigning a user a unique record to track everything they do with your brand or around it to make loyalty strategies thanks to identifying where they are and how they are in their user journey.
Do you already own cryptocurrencies or are you already implementing strategies with blockchain? These are some things you can apply and others that we will possibly be able to apply in the near future.
This year, 2024, marks the 12th edition of Palnorte, the largest and most famous festival in the north. With this in mind, we’ll discuss some of the best marketing strategies that Palnorte and other festivals have used to achieve their goals, some of which you can apply to your business.
Early Birds for Tecate Palnorte
Creating early bird ticket sales is not only a good way to pre-capitalize, allowing for the prediction and utilization of what can be achieved in your next festival, but it also lets Palnorte gauge the festival’s response upon general sale.
Early birds bet on the brand and history because there isn’t a lineup announced yet, which allows organizers to understand what will happen and how it will move.
Surprise Guests
Festivals know you want to see a variety of musicians and that you don’t want to miss out on anything. With this in mind, each year they have special guests whose identities are kept secret until they perform. However, rumors are strategically spread to fuel speculation and, with this strategy, leverage FOMO to sell more tickets.
Activations at Palnorte Festival
Brands know you’ll be at the festival or want to go, so they devise strategies to leverage the event’s momentum, even participating in the festival with brand activations, either by selling products or giving them away to strengthen brand positioning
Dedicated App for Palnorte Festival
In my personal opinion, having an app isn’t ideal for all brands, but in this case, it’s completely justified and reasonable. Thanks to this app, you can see everything related to the festival because it’s a large event, so having this tool for users is very beneficial. You’ll find band schedules, stages, and locations of each of the venues.
Broadcast Channel for Your Community
For its 2024 marketing strategy, Tecate Palnorte created a broadcast channel where you can connect and see what’s happening moment by moment. It’s like having a direct communication area with the festival, providing real-time updates whenever there’s something new to report.
What do you think about these marketing strategies? Were you already aware of them, or have you applied any? Let us know and tell us who you’re going to see.
TikTok is changing the way we consume multimedia, and with this, it’s changing marketing, as user behavior and consumption habits have mutated with the emergence of tools, so as marketers, we must adapt.
By the time you read this blog, you’re already late, and what makes it more urgent to start using TikTok is that over time, it’s harder to position yourself, especially because in the USA, laws are being pushed against TikTok.
ByteDance, the company that owns TikTok, is aware of this and is working hard to provide content creators with enough information to improve their SEO (Search Engine Optimization), thanks to this, they created the Kratos search insight channel.
The creators’ search insight channel on TikTok helps you understand and improve the SEO of your TikTok content so you can get better results in each of your creations for TikTok. Look for it today to improve your content.
TikTok and the New Way of Shopping
We are familiar with Google Merchant and Facebook Merchant, and TikTok is not far behind with its shopping elements. Not only that, but the way content is created on TikTok and how it’s consumed is a very good tool for gaining new prospects and customers.
Use your own TikTok channel or you can use UGC (User Generated Content). If done correctly, you can achieve great sales in your online stores thanks to the sales tools that TikTok offers.
TikTok Ads
Running ads on platforms like Google and Meta Business is common, but not everyone is taking advantage of doing it on TikTok, and it’s time you do because they are very cheap in cost per impression and allow you to achieve great results at a low cost per user.
All platforms have a great start when beginning with ads because they want you to start using them. These great starts don’t last long, so we should try to take advantage of them, and it’s time to push hard because there’s little time left before we lose these great prices, so start making TikTok ads now.
Trends Last Days
Trends last only a few days, and if you don’t take advantage of them, they’re gone for good. If trends were fast before, now they’re super fast, due to the new content consumption habits generated by TikTok.
Trends today last very few weeks or even days. Previously, we had a month to jump on the trend, but today we only have a few days, so we need to be alert, agile, and smart to achieve the results from these trends.
These are some of the major changes TikTok has brought to marketing. It’s important to consider them and be aware of them so you can adapt to the new consumption habits. So, it’s very important that you start observing and applying them. Which of these points are you already considering?
The Oscars 2024 is one of the most significant events of the year for both movie buffs and non-movie buffs alike, but let’s not forget the marketing that happens around the event.
Behind the Oscars 2024 lies a great marketing strategy, it’s not a conspiracy theory as some believe, but being the most important event in cinema worldwide, it naturally involves strategies both around and within the stage.
Cinemas and Platforms Leverage the Oscars 2024
Cinemas and streaming platforms have an obvious connection to the Oscar awards because they are generally the first to show the movies that will participate in the awards. With this in mind, the moment the nominated films are announced, companies take advantage of the moment by creating playlists of all the movies or starting to broadcast them again in cinemas.
Movies Exploit Their Oscars
Every time a movie wins an Oscar or receives a major award, they leverage it for their marketing and exploit it to achieve more sales or positioning goals. This pushes their movie to start being shown again in cinemas or improve their negotiations with platforms. Even if they have already been released, they begin to push the notion that it is an Oscar winner and thus give the appearance that it is a good movie.
Directors and Actors Exploit the Oscars
When someone wins an Oscar, it’s as if their marketing identity becomes just that, and they leverage it for their marketing in the best way possible. Once they win an award, in all their next movies or series, they add “Oscar winner” next to the actor’s name or “the Oscar winners bring the movie.” They do this even if the Oscar they won is not in the same category they will perform in this new movie, but this attracts us and draws us closer to go see it.
The Oscars 2024 were good, and there were moments of laughter and uncertainty, but as always, we watch it every year and enjoy the movies that won. At Blnk, we love cinema and love watching good movies even more. Did you enjoy the Oscars? Do you think the right ones won?
If you are already marketing your business or brand but haven’t considered audio or video as tools, you probably haven’t achieved the expected results.
Why start marketing with video and audio? Nowadays, there are users who have an Alexa (from Amazon) or Google Home at home, and everyone who has one of these tools at home actively uses it. To be on these platforms, you must have significant brand relevance so that smart assistants can read you correctly.
Creating a podcast or similar content can allow you to position yourself easily on Google since they index your podcast pages. For users, a podcast is easily accessible and allows them to consume content quickly while doing other activities. Having a podcast and distributing it is not complex, making it a great opportunity.
Video Marketing
Video marketing is essential for your business, especially today as all social media platforms are fighting to be the most used, and users love watching videos, from TikTok, Instagram, and Facebook snatching users between platforms. Since all these platforms are increasingly pushing the use of videos, it is of utmost importance that you start making your brand videos to begin positioning yourself organically.
It’s time to start doing video and audio marketing so that your brand begins to grow quickly and you get better results in your strategies.
