TikTok changed Marketing

TikTok changed Marketing

by | Mar 20, 2024 | Blog, Mercadotecnia, Redes sociales, Tiktok

TikTok is changing the way we consume multimedia, and with this, it’s changing marketing, as user behavior and consumption habits have mutated with the emergence of tools, so as marketers, we must adapt.

By the time you read this blog, you’re already late, and what makes it more urgent to start using TikTok is that over time, it’s harder to position yourself, especially because in the USA, laws are being pushed against TikTok.

TikTok as a Search Tool

As we all know, TikTok has great content and good search engines for this content, which has caused Generation Z and part of the millennials to use TikTok as a search engine instead of using platforms like Google, Bing, or any other search engine.

ByteDance, the company that owns TikTok, is aware of this and is working hard to provide content creators with enough information to improve their SEO (Search Engine Optimization), thanks to this, they created the Kratos search insight channel.

The creators’ search insight channel on TikTok helps you understand and improve the SEO of your TikTok content so you can get better results in each of your creations for TikTok. Look for it today to improve your content.

TikTok and the New Way of Shopping

We are familiar with Google Merchant and Facebook Merchant, and TikTok is not far behind with its shopping elements. Not only that, but the way content is created on TikTok and how it’s consumed is a very good tool for gaining new prospects and customers.

Use your own TikTok channel or you can use UGC (User Generated Content). If done correctly, you can achieve great sales in your online stores thanks to the sales tools that TikTok offers.

TikTok Ads

Running ads on platforms like Google and Meta Business is common, but not everyone is taking advantage of doing it on TikTok, and it’s time you do because they are very cheap in cost per impression and allow you to achieve great results at a low cost per user.

All platforms have a great start when beginning with ads because they want you to start using them. These great starts don’t last long, so we should try to take advantage of them, and it’s time to push hard because there’s little time left before we lose these great prices, so start making TikTok ads now.

Trends Last Days

Trends last only a few days, and if you don’t take advantage of them, they’re gone for good. If trends were fast before, now they’re super fast, due to the new content consumption habits generated by TikTok.

Trends today last very few weeks or even days. Previously, we had a month to jump on the trend, but today we only have a few days, so we need to be alert, agile, and smart to achieve the results from these trends.

These are some of the major changes TikTok has brought to marketing. It’s important to consider them and be aware of them so you can adapt to the new consumption habits. So, it’s very important that you start observing and applying them. Which of these points are you already considering?

WELCOME TO THE DIGITAL WORLD

Oscars Marketing

Oscars Marketing

by | Mar 13, 2024 | Blog, Mercadotecnia

The Oscars 2024 is one of the most significant events of the year for both movie buffs and non-movie buffs alike, but let’s not forget the marketing that happens around the event.

The Oscars 2024 achieved 1.9 million mentions during its broadcast, thanks to moments like John Cena naked on stage or Emma Stone winning Best Actress.

Behind the Oscars 2024 lies a great marketing strategy, it’s not a conspiracy theory as some believe, but being the most important event in cinema worldwide, it naturally involves strategies both around and within the stage.

Cinemas and Platforms Leverage the Oscars 2024

Cinemas and streaming platforms have an obvious connection to the Oscar awards because they are generally the first to show the movies that will participate in the awards. With this in mind, the moment the nominated films are announced, companies take advantage of the moment by creating playlists of all the movies or starting to broadcast them again in cinemas.

Movies Exploit Their Oscars

Every time a movie wins an Oscar or receives a major award, they leverage it for their marketing and exploit it to achieve more sales or positioning goals. This pushes their movie to start being shown again in cinemas or improve their negotiations with platforms. Even if they have already been released, they begin to push the notion that it is an Oscar winner and thus give the appearance that it is a good movie.

Directors and Actors Exploit the Oscars

When someone wins an Oscar, it’s as if their marketing identity becomes just that, and they leverage it for their marketing in the best way possible. Once they win an award, in all their next movies or series, they add “Oscar winner” next to the actor’s name or “the Oscar winners bring the movie.” They do this even if the Oscar they won is not in the same category they will perform in this new movie, but this attracts us and draws us closer to go see it.

The Oscars 2024 were good, and there were moments of laughter and uncertainty, but as always, we watch it every year and enjoy the movies that won. At Blnk, we love cinema and love watching good movies even more. Did you enjoy the Oscars? Do you think the right ones won?

WELCOME TO THE NEW NORM