The Hot Sale is excellent because it benefits thousands of businesses, and this event occurs every year to encourage and boost online product sales. Having good strategies for the Hot Sale is crucial to increase your sales; the Hot Sale is designed for Mexico and Latin America.
What is the Hot Sale?
The Hot Sale is an event that promotes online product sales and is designed to boost e-commerce and benefit thousands of brands and businesses in Mexico and Latin America.
This event generates an economic impact of 29,949 million pesos, according to 2023 data. You can read the full AMVO report here.
This event is driven by the Mexican Association of Online Sellers (AMVO), which has over 600 registered brands.
Should I participate in the Hot Sale?
If you have online sales, it’s important to know that participating in the Hot Sale is necessary because it will bring you many benefits:
It allows you to increase your average ticket size.
It increases your potential customers.
It improves your community.
You achieve better visibility.
Here are some tips to start participating in the Hot Sale and make your participation effective:
Analyze your competitors
Identify all your competitors and what they have done for the Hot Sale, and see if there’s anything you can learn about what not to do or how to propose something better.
Pre-plan your Hot Sale
Plan your marketing strategy for your Hot Sale, thinking from the discounts you will offer to the marketing strategy itself.
Publish before the Hot Sale
Announce that you will be participating in the Hot Sale in advance and what they will be able to purchase so that your users are prepared to participate.
The Hot Sale is a great opportunity to push your brand to a new level and attract new customers who, if you do it right, could become regular customers. Are you already participating in the Hot Sale?
Thinking about having a website in recent years is no longer a luxury; today, it’s a basic necessity. No matter the size of your business, it is very important to have a well-functioning website with good interactions, and that is developed for different screen sizes, as most users browse on their mobile phones.
What is responsive design?
A responsive design is a website designed to adapt to all screen sizes, maintaining the browsing experience regardless of the device on which the website is being viewed.
Having a website is not only important because it allows us to have an excellent user experience, but it has also been a requirement from Google for years. Therefore, having a well-designed and functional website will allow you to achieve better positioning.
Not having a responsive website is problematic.
If your website is not responsive, you can face significant problems, among which the number one is a lack of trust. If you don’t have a good and secure website, it will not generate trust in your potential buyers.
Another problem you might encounter if your website does not adjust to screens is that some information may not appear on the screen or be hidden because it doesn’t fit on the screen, or images are resized to fit and cover up information.
It’s important to consider responsive design within your website, and if you do not consider it, many platforms help make it responsive automatically without you having to do it manually.
When working in marketing, one of the most important points is to achieve very good results within each strategy, and one of the best ways to obtain excellent results and know what is good for the company is to measure the ROI.
What is ROI?
ROI, which stands for Return on Investment, is a foolproof metric or tool to validate whether what you did has given you a return on investment. It is important not to confuse it with ROAS.
What is ROAS?
ROAS stands for Return on Advertising Spend. It is a metric that allows you to measure the return on investment of your advertising campaigns.
Difference between ROI and ROAS
Although they may seem similar, they have small differences. For example, ROI is not only a metric for marketing or advertising but applies to any area, unlike ROAS, which applies only to ads. Another big difference is that ROI already considers the payment of taxes unlike ROAS, which measures gross money.
Best Platforms for Your ROI or ROAS
First of all, if you’re reading this, it’s because you’re looking for shortcuts, and unfortunately, there aren’t any, but we’ll guide you on how to choose the best platform to get better ROI in your advertising campaigns.
First of all, we need to understand how our business works and know who we sell to. For this, you can read our blog about buyer persona or target market, or simply identify if your business is B2B (Business to Business) or B2C (Business to Consumer).
Knowing the above, it’s time to identify what each platform is useful for. Be aware that each platform has its focus and achieves different things, but we will land them in the B2B and B2C models.
Below you will find a list of networks and platforms you should use depending on your business:
Web = B2B, B2C LinkedIn = B2B Instagram = B2C Facebook = B2C Facebook Merchant = B2C Instagram = B2C TikTok = B2C TikTok Shop = B2C X (Twitter) = B2C Pinterest = B2C Mail = B2B, B2C Google = B2B, B2C Google Merchant = B2C
Once you identify which channel works for you, select the ones you can start using. It is very important that you consider the following factors: the budget you have for your campaign, the trained personnel to manage that account, and the tools your sales team has.
If you have defined the channel you are going to use, it is time to start creating your campaign and measuring. It is important to consider testing no longer than 3 months on each platform. The important thing here is that you measure each action you take and start seeing your ROI and ROAS at each step. Once you manage to measure it, it’s time to assess where or where you should invest all your budget.
Now that you know which platform works for you, your business, and your target market, it’s time to direct your budget to this platform. Always thinking that when you have more possibilities, you expand the channel to obtain more conversions in other channels, because it is necessary to be everywhere, all the time.
This strategy is a summarized form of a book called Bullseye Marketing written by Louis Gudeman. It’s an excellent book that I recommend for achieving effective marketing strategies that will allow you to achieve effective results.
It’s time to achieve your goals and obtain excellent ROI and ROAS. Start today and begin seeing results.
This year, elections will take place in several countries around the world, and these elections will have a significant impact on the direction of those countries in the coming years. This raises the question of what will happen with the elections and, specifically, what happens with their marketing. We will focus on the marketing of Mexican politicians because that is what we know best.
To understand political marketing, let’s first clarify that in the political case, it’s called advertising since advertising focuses on ideals and marketing on business. Having said this, we would also like to clarify some important points about political marketing.
Some characteristics of political marketing:
It has a defined and limited market, as it already works with adults.
It has a specific predefined period and an assigned budget.
It is adaptable and studies the impact of actions.
It combines traditional and digital marketing.
Having a solid personal brand is essential for achieving good results.
Political marketing sometimes takes place with practices that are not very ethical. If you are working in political advertising, it’s important to know the guidelines set by the authorities so you don’t get into trouble, in addition to considering the ethical and moral implications of these practices.
Unethical practices in political marketing:
Fake news
Social media and search engines are full of fake news, and this is not always accidental; some politicians promote the creation of campaigns with fake news. It’s important to distinguish between fake news and biased news; fake news provides false information, and biased news only loads the information with real data where it suits. Although this strategy, if well done, can achieve great success, it is not ethical and can get you into trouble.
Bots for positioning
The use of bots to position important topics is not new and surely will not disappear; bots position topics or news you want to put in the dialogue quickly and consistently. This tool has been used for years with great results, but like the previous one, it is unethical and will get you into trouble.
Gifts or vote buying
This practice happens less than it used to, but it still happens. In these practices, political marketers give away or deliver food, gifts, or some kind of incentive to vote for the desired politician.
Political marketing makes use of management, research, and communication to profile the “ideal product” for the “consumer – voter”, taking advantage of both traditional and digital marketing. Political campaigns require innovation, a multidisciplinary team, and detailed planning of messages to ensure effectiveness and emotionally connect with the audience. In this context, social media plays a crucial role, not only for spreading political projects but also for facing the challenges of fake news.
With this in mind, we bring you some political marketing campaigns from 2024 in Mexico.
Political campaigns in Mexico:
Mariana Rodríguez – Fosfo fosfo
Mariana is betting on becoming the mayor of Monterrey, with this in mind, she does what she knows best: being a great public figure who perfectly understands how social media works and using something that would have sunk anyone, which was her fosfo fosfo video, is now part of her campaign just as it was for her husband’s campaign.
Maynez Maynez president
Maynez is one of the candidates who appears not to participate significantly in the presidential competition, but with this in mind and knowing that nobody knows him, they have made a great political campaign so that his name is remembered and heard everywhere, to such an extent that my students sing it in classes, even if they do not vote for him, they are positioning him in an extraordinary way.
Xóchitl Gálvez
Xóchitl Gálvez’s campaign is betting on her story, what she is, what she has been, and a lot of work with technology. In her campaign, she is being very upfront against the current president Andrés Manuel López Obrador.
Claudia Sheinbaum
Candidate Claudia Sheinbaum is focused on leveraging the current presidency and pushing what Morena has done in this six-year term and how she represents the continuity of the current presidency with clarity and presidential support.
These are the beginnings of political campaigns, and from this, we get to see how they create fun campaigns and others not so much, but in the end, it’s political advertising, which works extraordinarily today thanks to social media.
What do you think, which are the best campaigns of these elections?
Bitcoin itself does not have a practical use for marketing, but through the technology with which it was created, the blockchain – the backbone of cryptocurrencies, it will allow you to generate marketing strategies or tools to achieve great results.
What is the blockchain or web 3.0
The blockchain is created for transparency and security for its users by creating a block of data with encrypted links between them, which allows information to only be altered through the authorization of all network users, forcing each transaction, change, or update to be validated by multiple users.
Marketing with blockchain
The applications of these technologies are diverse, some of which are already being implemented and others that are just beginning to be applied. Thanks to being a technology that validates transactions, it is impossible to hack, and if something is stolen, it can be discovered who stole it, making it a great tool. That’s why, for marketing, blockchain is ideal.
5 uses of blockchain in marketing
NFTs
Non-Fungible Tokens mean that there is only one of these pieces and it is authentic. To date, they have not been hacked because they are based on blockchain technology, meaning that users authorize all transactions with their machines.
NFTs for certificates
There are business certificates such as ISO and others for security like those issued by Google for its partners. Normally, you have a logo of these certificates that you include in the presentation of your products or services or on your website. With NFTs, you can make your certificate unique and impossible to counterfeit by linking it to your company.
NFTs for Branding
When developing an identity or logo, we deliver a digital file that encompasses the entirety of the work; in other cases, physical graphic pieces are delivered, but that’s all. By using NFTs in branding, we can create a validity certificate that backs the identity, something similar to a trademark registration but in a much faster process.
Blockchain diplomas
Normally, when concluding a course, we deliver a diploma or certificate in PDF format validated only with some seal of our company. With NFTs, we can create unique and authenticated diplomas or certificates with our company, which serves to validate the document.
Data transparency and security
One application of blockchain for marketing data is that it can provide a lot of transparency and security for digital marketing. With the use of blockchain, verifiable records about social media ads can be offered thanks to them being unalterable. By implementing blockchain in social media, we can obtain information about who sees the ads, how they view them, and how much budget is spent, something that networks already do, but they do not ensure that the information they show is accurate. With blockchain, this becomes a reality and transparent.
Loyalty and rewards
With the use of blockchain, we can take advantage of assigning a user a unique record to track everything they do with your brand or around it to make loyalty strategies thanks to identifying where they are and how they are in their user journey.
Do you already own cryptocurrencies or are you already implementing strategies with blockchain? These are some things you can apply and others that we will possibly be able to apply in the near future.
