This year, elections will take place in several countries around the world, and these elections will have a significant impact on the direction of those countries in the coming years. This raises the question of what will happen with the elections and, specifically, what happens with their marketing. We will focus on the marketing of Mexican politicians because that is what we know best.
To understand political marketing, let’s first clarify that in the political case, it’s called advertising since advertising focuses on ideals and marketing on business. Having said this, we would also like to clarify some important points about political marketing.
Some characteristics of political marketing:
It has a defined and limited market, as it already works with adults.
It has a specific predefined period and an assigned budget.
It is adaptable and studies the impact of actions.
It combines traditional and digital marketing.
Having a solid personal brand is essential for achieving good results.
Political marketing sometimes takes place with practices that are not very ethical. If you are working in political advertising, it’s important to know the guidelines set by the authorities so you don’t get into trouble, in addition to considering the ethical and moral implications of these practices.
Unethical practices in political marketing:
Fake news
Social media and search engines are full of fake news, and this is not always accidental; some politicians promote the creation of campaigns with fake news. It’s important to distinguish between fake news and biased news; fake news provides false information, and biased news only loads the information with real data where it suits. Although this strategy, if well done, can achieve great success, it is not ethical and can get you into trouble.
Bots for positioning
The use of bots to position important topics is not new and surely will not disappear; bots position topics or news you want to put in the dialogue quickly and consistently. This tool has been used for years with great results, but like the previous one, it is unethical and will get you into trouble.
Gifts or vote buying
This practice happens less than it used to, but it still happens. In these practices, political marketers give away or deliver food, gifts, or some kind of incentive to vote for the desired politician.
Political marketing makes use of management, research, and communication to profile the “ideal product” for the “consumer – voter”, taking advantage of both traditional and digital marketing. Political campaigns require innovation, a multidisciplinary team, and detailed planning of messages to ensure effectiveness and emotionally connect with the audience. In this context, social media plays a crucial role, not only for spreading political projects but also for facing the challenges of fake news.
With this in mind, we bring you some political marketing campaigns from 2024 in Mexico.
Political campaigns in Mexico:
Mariana Rodríguez – Fosfo fosfo
Mariana is betting on becoming the mayor of Monterrey, with this in mind, she does what she knows best: being a great public figure who perfectly understands how social media works and using something that would have sunk anyone, which was her fosfo fosfo video, is now part of her campaign just as it was for her husband’s campaign.
Maynez Maynez president
Maynez is one of the candidates who appears not to participate significantly in the presidential competition, but with this in mind and knowing that nobody knows him, they have made a great political campaign so that his name is remembered and heard everywhere, to such an extent that my students sing it in classes, even if they do not vote for him, they are positioning him in an extraordinary way.
Xóchitl Gálvez
Xóchitl Gálvez’s campaign is betting on her story, what she is, what she has been, and a lot of work with technology. In her campaign, she is being very upfront against the current president Andrés Manuel López Obrador.
Claudia Sheinbaum
Candidate Claudia Sheinbaum is focused on leveraging the current presidency and pushing what Morena has done in this six-year term and how she represents the continuity of the current presidency with clarity and presidential support.
These are the beginnings of political campaigns, and from this, we get to see how they create fun campaigns and others not so much, but in the end, it’s political advertising, which works extraordinarily today thanks to social media.
What do you think, which are the best campaigns of these elections?
When working on web design, the most important thing is to keep it updated and meet user expectations at the time. A website is no longer just for larger companies; it’s a standard for all businesses. To help you create and improve your website, we bring you the top trends to consider in 2024.
Microinteractions
We already know that our websites should generate interactions and animations. Now, microinteractions are emerging, which give small animations to buttons or areas without needing to be too aggressive or strong.
Fast Loading
Although this area is not strictly design but programming, you shouldn’t design an extraordinary website without considering high-quality programming. More than a trend, it is a necessity to have websites that load quickly and are efficient in their data usage.
Mobile First
In the 2024 design trends, don’t just think about designing responsive sites—that’s already basic. What we need is for websites to be thought of and designed first for mobile and then for desktop.
3D Elements
In your web designs for this year, consider using 3D designs to give more interactivity and dynamism to the websites.
Different Typography
Prepare for bold and different web designs in 2024 with the use of exotic and purposeful typography that will create a strong and unique impact on our users, thus offering them a unique and different experience.
Were you already aware of these trends or were there some you didn’t know about? Tell us if you have applied any of them or if you want to apply them.
As one year goes and another comes, beautiful designs emerge and others fade away. Like every year, we bring you the trends to watch out for in 2024 so you can create designs that are up-to-date, or at least not think you’ve invented something new.
The 2024 trends are varied, with some already evolving from 2023. To stay on top of the newest and most modern, here are the 10 graphic design trends for 2024:
Retro Flat
Flat design, something we thought was disappearing, is making a revolutionary comeback with a more interesting and fun style. It brings the aesthetics of the ’60s and ’70s into a flatter, simpler approach, using vibrant colors, versatile fonts, and elements that evoke that era.
AI Design
While many oppose it, others leverage the tools, but it’s a fact that AI-driven design is here to stay. The integration of artificial intelligence into the design workflow will see substantial growth in 2024, accelerating trends and unveiling designs never seen before.
Oversaturated Designs
Graphic design in 2024 will be quite interesting, with the use of oversaturated design in compositions. These should be artworks filled with graphics and details that complement and enhance the messages with vibrant and varied colors, using all available space to capture your attention for longer, allowing you to discover each detail.
Bold Typography
Typography, the most basic tool of graphic design, is evolving. Conventional fonts are giving way to more adventurous and different ones. We’re seeing a trend of very organic to futuristic fonts. The possibilities are broad, and the boldest formats are expanding their reach with enormous and audacious typefaces that can make a significant impact on your brand.
Minimalism is Back
Minimalism has never disappeared, but sometimes it fades among the multitude of projects that don’t apply this style. However, “less is more,” simplicity, and elegance, and 2024 brings a trend of minimalism with a push through experimental fonts that will dominate the pieces and achieve a new minimalist essence.
Animated Design
Everything moves in video or animations, and one of the 2024 graphic design trends will be the use of very simple and small moving designs to attract attention.
’90s Psychedelia
Arts with ’90s-style psychedelia will be one of the tools used in graphic design for 2024. With futuristic design and neon colors, we might see this trend in arts for posters, billboards, and other interesting spaces.
Textures
The use of texture in illustrations will be a daily bread for graphic illustrations, giving them a particular and different style from what we have been seeing, thus breathing new life into flat line illustrations.
Neomorphism
This trend combines elements of flat design with skeuomorphism, referring to designs with soft shadows and skeuomorphic elements that bring multiple ornaments for a more realistic and interesting design.
We should work with these trending graphic design proposals for 2024 to achieve great results with our clients and prospects. Remember, trends are not law and don’t mean you must use them; they should only be used when they work.
