The Oscars 2024 is one of the most significant events of the year for both movie buffs and non-movie buffs alike, but let’s not forget the marketing that happens around the event.
Behind the Oscars 2024 lies a great marketing strategy, it’s not a conspiracy theory as some believe, but being the most important event in cinema worldwide, it naturally involves strategies both around and within the stage.
Cinemas and Platforms Leverage the Oscars 2024
Cinemas and streaming platforms have an obvious connection to the Oscar awards because they are generally the first to show the movies that will participate in the awards. With this in mind, the moment the nominated films are announced, companies take advantage of the moment by creating playlists of all the movies or starting to broadcast them again in cinemas.
Movies Exploit Their Oscars
Every time a movie wins an Oscar or receives a major award, they leverage it for their marketing and exploit it to achieve more sales or positioning goals. This pushes their movie to start being shown again in cinemas or improve their negotiations with platforms. Even if they have already been released, they begin to push the notion that it is an Oscar winner and thus give the appearance that it is a good movie.
Directors and Actors Exploit the Oscars
When someone wins an Oscar, it’s as if their marketing identity becomes just that, and they leverage it for their marketing in the best way possible. Once they win an award, in all their next movies or series, they add “Oscar winner” next to the actor’s name or “the Oscar winners bring the movie.” They do this even if the Oscar they won is not in the same category they will perform in this new movie, but this attracts us and draws us closer to go see it.
The Oscars 2024 were good, and there were moments of laughter and uncertainty, but as always, we watch it every year and enjoy the movies that won. At Blnk, we love cinema and love watching good movies even more. Did you enjoy the Oscars? Do you think the right ones won?
When working on web design, the most important thing is to keep it updated and meet user expectations at the time. A website is no longer just for larger companies; it’s a standard for all businesses. To help you create and improve your website, we bring you the top trends to consider in 2024.
Microinteractions
We already know that our websites should generate interactions and animations. Now, microinteractions are emerging, which give small animations to buttons or areas without needing to be too aggressive or strong.
Fast Loading
Although this area is not strictly design but programming, you shouldn’t design an extraordinary website without considering high-quality programming. More than a trend, it is a necessity to have websites that load quickly and are efficient in their data usage.
Mobile First
In the 2024 design trends, don’t just think about designing responsive sites—that’s already basic. What we need is for websites to be thought of and designed first for mobile and then for desktop.
3D Elements
In your web designs for this year, consider using 3D designs to give more interactivity and dynamism to the websites.
Different Typography
Prepare for bold and different web designs in 2024 with the use of exotic and purposeful typography that will create a strong and unique impact on our users, thus offering them a unique and different experience.
Were you already aware of these trends or were there some you didn’t know about? Tell us if you have applied any of them or if you want to apply them.
As one year goes and another comes, beautiful designs emerge and others fade away. Like every year, we bring you the trends to watch out for in 2024 so you can create designs that are up-to-date, or at least not think you’ve invented something new.
The 2024 trends are varied, with some already evolving from 2023. To stay on top of the newest and most modern, here are the 10 graphic design trends for 2024:
Retro Flat
Flat design, something we thought was disappearing, is making a revolutionary comeback with a more interesting and fun style. It brings the aesthetics of the ’60s and ’70s into a flatter, simpler approach, using vibrant colors, versatile fonts, and elements that evoke that era.
AI Design
While many oppose it, others leverage the tools, but it’s a fact that AI-driven design is here to stay. The integration of artificial intelligence into the design workflow will see substantial growth in 2024, accelerating trends and unveiling designs never seen before.
Oversaturated Designs
Graphic design in 2024 will be quite interesting, with the use of oversaturated design in compositions. These should be artworks filled with graphics and details that complement and enhance the messages with vibrant and varied colors, using all available space to capture your attention for longer, allowing you to discover each detail.
Bold Typography
Typography, the most basic tool of graphic design, is evolving. Conventional fonts are giving way to more adventurous and different ones. We’re seeing a trend of very organic to futuristic fonts. The possibilities are broad, and the boldest formats are expanding their reach with enormous and audacious typefaces that can make a significant impact on your brand.
Minimalism is Back
Minimalism has never disappeared, but sometimes it fades among the multitude of projects that don’t apply this style. However, “less is more,” simplicity, and elegance, and 2024 brings a trend of minimalism with a push through experimental fonts that will dominate the pieces and achieve a new minimalist essence.
Animated Design
Everything moves in video or animations, and one of the 2024 graphic design trends will be the use of very simple and small moving designs to attract attention.
’90s Psychedelia
Arts with ’90s-style psychedelia will be one of the tools used in graphic design for 2024. With futuristic design and neon colors, we might see this trend in arts for posters, billboards, and other interesting spaces.
Textures
The use of texture in illustrations will be a daily bread for graphic illustrations, giving them a particular and different style from what we have been seeing, thus breathing new life into flat line illustrations.
Neomorphism
This trend combines elements of flat design with skeuomorphism, referring to designs with soft shadows and skeuomorphic elements that bring multiple ornaments for a more realistic and interesting design.
We should work with these trending graphic design proposals for 2024 to achieve great results with our clients and prospects. Remember, trends are not law and don’t mean you must use them; they should only be used when they work.
