When we start in digital marketing, it can be overwhelming with all the communication channels available, but don’t worry, each channel has a purpose and functionality. If you are wondering, “What is the best social network for my brand?”, here, we’ll tell you what you can use each for. We won’t cover all of them, but we will address the most common and easiest to use.
First, let’s list the channels we’ll discuss today: Facebook, Instagram, TikTok, LinkedIn, WhatsApp, email, and website. There are many more, but these are the most common ones you can start using.
Facebook
Although everyone wants to seem too cool for Facebook, it remains one of the most used platforms today. It can help you maintain informal communication, but more importantly, it’s one of the platforms that best aids conversion or sales for online stores, ideal for generating and distributing videos.
A great tool for diversifying your campaigns and trying new things, not just for B2C but also for B2B. If done right, it can yield excellent prospects and sales. Additionally, What is the best social network for my brand is a common question, and Facebook often ranks high for its versatility.
Instagram
Facebook’s cooler sibling, this platform allows you to be a bit more informal and fun. You can communicate your daily activities and run clear campaigns that attract a more demanding audience. You can afford to relax your communication here, share your day-to-day in reels, keep people informed about your brand with stories and carousels. When wondering, "What is the best social network for my brand?”, Instagram often comes up for its visual appeal and engagement.
TikTok
This social network is coming on strong. It’s common to fear it because of the ages of its users, but 71% of TikTok users are between 18 and 34 years old. If your audience isn’t in this age range, well, they’ll grow into it eventually. TikTok is ideal for gaining new audiences and positioning your brand. Allow yourself to be fun and different; the more casual, the better. When asking What is the best social network for my brand, TikTok might be ideal for reaching younger demographics.
LinkedIn
The corporate buddy, on this social network you should share work events you attend, achievements, and if you can post videos or articles, they are super useful for your organic positioning. It’s a great tool for business positioning and very useful for B2B, though it’s also good for B2C.
WhatsApp
While easy to use and allows for mass messaging, it’s very private for the user. It’s important to be careful with the communication we make through this medium and when we do it, we seek prior user authorization to start anything here. Ideal for informing about new discounts, shipping guides, or any other type of information.
Mail
Email is ideal for more formal or slightly more intrusive communication. From cold prospecting to email marketing with relevant information for users, it’s a very good tool as if they open the email, they are completely captivated and only read your information. Is email the best social network for my brand? While not a social network per se, it serves a complementary role.
Website
A website is essential today. A basic for starting a business, having a website allows you to communicate and sell, especially if it’s an e-commerce. The website is ideal for sharing news, discounts, or writing about topics relevant to your business or users. This is a basic for all types of businesses.
These are some of the communication channels you can use, though there are more in this era like Yelp, YouTube, Eventbrite, and many more channels. We can’t cover everything, but we can tell you that it’s important to have direct communication spaces with your users and customers. So, when considering What is the best social network for my brand, think about what aligns most with your goals. Do you already have some of them or what are you waiting for?
When working in marketing, one of the most important points is to achieve very good results within each strategy, and one of the best ways to obtain excellent results and know what is good for the company is to measure the ROI.
What is ROI?
ROI, which stands for Return on Investment, is a foolproof metric or tool to validate whether what you did has given you a return on investment. It is important not to confuse it with ROAS.
What is ROAS?
ROAS stands for Return on Advertising Spend. It is a metric that allows you to measure the return on investment of your advertising campaigns.
Difference between ROI and ROAS
Although they may seem similar, they have small differences. For example, ROI is not only a metric for marketing or advertising but applies to any area, unlike ROAS, which applies only to ads. Another big difference is that ROI already considers the payment of taxes unlike ROAS, which measures gross money.
Best Platforms for Your ROI or ROAS
First of all, if you’re reading this, it’s because you’re looking for shortcuts, and unfortunately, there aren’t any, but we’ll guide you on how to choose the best platform to get better ROI in your advertising campaigns.
First of all, we need to understand how our business works and know who we sell to. For this, you can read our blog about buyer persona or target market, or simply identify if your business is B2B (Business to Business) or B2C (Business to Consumer).
Knowing the above, it’s time to identify what each platform is useful for. Be aware that each platform has its focus and achieves different things, but we will land them in the B2B and B2C models.
Below you will find a list of networks and platforms you should use depending on your business:
Web = B2B, B2C LinkedIn = B2B Instagram = B2C Facebook = B2C Facebook Merchant = B2C Instagram = B2C TikTok = B2C TikTok Shop = B2C X (Twitter) = B2C Pinterest = B2C Mail = B2B, B2C Google = B2B, B2C Google Merchant = B2C
Once you identify which channel works for you, select the ones you can start using. It is very important that you consider the following factors: the budget you have for your campaign, the trained personnel to manage that account, and the tools your sales team has.
If you have defined the channel you are going to use, it is time to start creating your campaign and measuring. It is important to consider testing no longer than 3 months on each platform. The important thing here is that you measure each action you take and start seeing your ROI and ROAS at each step. Once you manage to measure it, it’s time to assess where or where you should invest all your budget.
Now that you know which platform works for you, your business, and your target market, it’s time to direct your budget to this platform. Always thinking that when you have more possibilities, you expand the channel to obtain more conversions in other channels, because it is necessary to be everywhere, all the time.
This strategy is a summarized form of a book called Bullseye Marketing written by Louis Gudeman. It’s an excellent book that I recommend for achieving effective marketing strategies that will allow you to achieve effective results.
It’s time to achieve your goals and obtain excellent ROI and ROAS. Start today and begin seeing results.
As I know nothing about American football, every year the Super Bowl happens, I prefer to focus on what I do know and like: the commercials or the marketing. So, like every year, we bring you the commercials we liked the most from the Super Bowl 2024.
Good or bad, every year the Super Bowl commercials surprise us for better or worse, or just by the great artists they manage to get and even greater the productions they make for this event. Here are the 5 most interesting commercials from this Super Bowl:
Mountain Dew Commercial Super Bowl 2024
Featuring my crush Aubrey Plaza and leveraging her public persona characterized by being very indifferent and not paying much attention to things, comes the commercial she developed with Mountain Dew.
Squarespace Commercial Super Bowl 2024
Squarespace, a management tool, and in this beautiful commercial where aliens are invading the planet, but since everyone is on their phone, they don’t pay attention until the aliens make a website, showing the importance of having a website. If you still don’t have one, you can make it with the best marketing agency in Monterrey, BLNK 😉 😉
Google Pixel SB Commercial Super Bowl 2024
This commercial is very nice because it shows how the cell phone interacts with the user’s daily life and how having a cell phone impacts their life.
Dunkin Donuts Commercial Super Bowl 2024
We all love donuts, and in this delicious Dunkin Donuts commercial, we see Ben Affleck trying to impress Jennifer Lopez with the collaboration of Tom Brady and Matt Damon.
E*Trade Commercial Super Bowl 2024
A trading company with digital tools mocks the sport of pickleball, which is like tennis with small rackets, while talking about their finances, demonstrating how easy the sport is, just like managing your finances.
These commercials are not as interesting as they used to be, nor are they as fun and innovative as they were. Currently, few companies manage to make an impact. I believe this is something we will continue to see as they create commercials with decent narratives, and occasionally we will have very interesting commercials.
What do you think of the Super Bowl 2024 commercials? Did you like them, or were they as disappointing as the halftime show?
