If you are already marketing your business or brand but haven’t considered audio or video as tools, you probably haven’t achieved the expected results.
Why start marketing with video and audio? Nowadays, there are users who have an Alexa (from Amazon) or Google Home at home, and everyone who has one of these tools at home actively uses it. To be on these platforms, you must have significant brand relevance so that smart assistants can read you correctly.
Creating a podcast or similar content can allow you to position yourself easily on Google since they index your podcast pages. For users, a podcast is easily accessible and allows them to consume content quickly while doing other activities. Having a podcast and distributing it is not complex, making it a great opportunity.
Video Marketing
Video marketing is essential for your business, especially today as all social media platforms are fighting to be the most used, and users love watching videos, from TikTok, Instagram, and Facebook snatching users between platforms. Since all these platforms are increasingly pushing the use of videos, it is of utmost importance that you start making your brand videos to begin positioning yourself organically.
It’s time to start doing video and audio marketing so that your brand begins to grow quickly and you get better results in your strategies.
We are experiencing the boom of artificial intelligences, and they are after our jobs. Of course not! They are here to make our work easier and improve our experience, or at least that’s what I want to believe. But this is not a blog where my beliefs matter. Here, we will talk about how artificial intelligences are becoming influencers.
With the use of various tools, it’s possible to create fictional people to be influencers. This is not only a great tool for developing content, but it also allows you to create a lot of content for your brand without you or any of your employees being directly involved, thus giving the brand a specific personality.
Meta AI took celebrities and their personalities to create artificial intelligences with them and to generate interactions through them. These AIs allow users to talk to these AI personas and have conversations based on the personalities of these celebrities. Each of them has their name, here are some you can talk to and their personalities:
Charli D’Amelio as Coco, Dance Enthusiast
Chris Paul as Perry, Pro golfer will help you improve your score
Dwyane Wade as Victor, Ironman coach will bring out the best in you
Izzy Adesanya as Luiz, MMA fighter will help you get better
Kendall Jenner as Billie, your companion who is always there
MrBeast as Zach, the older brother who annoys you because he cares
Naomi Osaka as Tamika, anime obsessed
Paris Hilton as Amber, detective partner
Snoop Dogg as Dungeon Master, ready for the next big adventure
Tom Brady as Wisecracking, discussing sports uncensored
Shudu
This AI influencer was created by a photographer named Cameron-James Wilson and is considered the first artificial intelligence created for social media. She shares posts, stories, and constant content, has brand collaborations, and more than 244,000 followers.
Aitana López
This artificial intelligence has an age and everything; she was created with a specific personality. She is from Barcelona and likes video games, cosplay, and exercising. This model was developed by a modeling agency called The Clueless, born out of bad experiences with influencers due to their unprofessionalism, lack of work continuity, or high egos. In response, they created this AI.
Imma Gran
Imma Gran was also developed by a company dedicated to modeling called ModelingCafe. This Japanese influencer has very specific tastes such as fashion, art, and cinema.
It’s important that we consider these influencer opportunities because we all need to work with influencers, and sometimes it’s complicated. Therefore, having your own AI-developed influencer is not only a great opportunity but also very accessible for you to start doing it.
What do you think, do you already have an AI, or feel they shouldn’t exist?
What we call gamification is a marketing tool that uses video game mechanics or gaming elements to evoke a sense of competition among users. With this tool, you should be able to increase user loyalty and participation.
Gamification allows you to motivate people, helping them to focus and set goals, achieving game values that help foster loyalty. The gamification technique in marketing aids in the commitment to a service or product.
Many companies apply gamification systems, but they are so well executed that we might not notice them or engage with them very naturally. Some of these brands are:
Starbucks Gamification
With its Starbucks card or app, it uses Starbucks rewards and the data it collects from each user to give them a unique gamification experience, rewarding users based on their purchases.
Mercado Libre Gamification
Mercado Libre encourages purchases through levels. With each purchase, Mercado Libre awards points, and with these points, you level up. Each level offers more benefits, from free shipping to additional services.
Nike Run Gamification
The Nike Run app, one of my favorites, gives rewards for every micro-achievement, from running on Sunday to only running at night or in the morning, with increasingly complex challenges and digital medals that motivate you to run more.
As you can see, gamification marketing is not only a tool many companies use but also very useful. Gamification uses various tools:
Elements of Gamification
Competition Having users compete against each other is fundamental for a sense of achievement as they progress and motivates users to surpass themselves.
Achievements Every time a user reaches a goal, the gamification system awards medals, titles, or virtual badges to show off their achievements.
Points and Rewards Every time a user achieves something, they are awarded points related to the challenges or goals, leading to rewards like discounts, content, digital or virtual prizes, etc.
Clearly, all these elements of gamification can be delivered through digital or physical means as your brand requires, to achieve the best results. Gamification is a marketing strategy that will help you measure and improve strategies while also motivating and driving users to commit to the actions you propose and need them to achieve.
As I know nothing about American football, every year the Super Bowl happens, I prefer to focus on what I do know and like: the commercials or the marketing. So, like every year, we bring you the commercials we liked the most from the Super Bowl 2024.
Good or bad, every year the Super Bowl commercials surprise us for better or worse, or just by the great artists they manage to get and even greater the productions they make for this event. Here are the 5 most interesting commercials from this Super Bowl:
Mountain Dew Commercial Super Bowl 2024
Featuring my crush Aubrey Plaza and leveraging her public persona characterized by being very indifferent and not paying much attention to things, comes the commercial she developed with Mountain Dew.
Squarespace Commercial Super Bowl 2024
Squarespace, a management tool, and in this beautiful commercial where aliens are invading the planet, but since everyone is on their phone, they don’t pay attention until the aliens make a website, showing the importance of having a website. If you still don’t have one, you can make it with the best marketing agency in Monterrey, BLNK 😉 😉
Google Pixel SB Commercial Super Bowl 2024
This commercial is very nice because it shows how the cell phone interacts with the user’s daily life and how having a cell phone impacts their life.
Dunkin Donuts Commercial Super Bowl 2024
We all love donuts, and in this delicious Dunkin Donuts commercial, we see Ben Affleck trying to impress Jennifer Lopez with the collaboration of Tom Brady and Matt Damon.
E*Trade Commercial Super Bowl 2024
A trading company with digital tools mocks the sport of pickleball, which is like tennis with small rackets, while talking about their finances, demonstrating how easy the sport is, just like managing your finances.
These commercials are not as interesting as they used to be, nor are they as fun and innovative as they were. Currently, few companies manage to make an impact. I believe this is something we will continue to see as they create commercials with decent narratives, and occasionally we will have very interesting commercials.
What do you think of the Super Bowl 2024 commercials? Did you like them, or were they as disappointing as the halftime show?
When we start marketing for our business, the question arises whether we should make videos for our brand, and the answer is yes…
That’s the simple answer, but the complex answer is also yes, because video in marketing, since its inception, has been the strongest and most aggressive tool for campaigns. Today, it is not just the strongest tool but the most basic one. This is thanks to applications and smartphones that have enabled any user to access video tools.
Having access to video tools and platforms is not everything. Nowadays, centennials use TikTok as a search platform, leading Google to consider indexing TikToks. This means that when you perform a search on Google, there is a high likelihood that TikToks will be offered as part of the results.
Having the tools and applications to make videos is not the only thing you need. You also need to create extraordinary and unique narratives, as nowadays everyone can tell when a brand is trying to sell something. Therefore, it’s better to use more natural strategies that fit the community you are targeting.
This is the long answer to tell and indicate that you really do need to consider making videos for your marketing. If your brand isn’t using videos in its strategy, you are making big mistakes. Remember, you don’t need big productions to achieve your goals.
When working on web design, the most important thing is to keep it updated and meet user expectations at the time. A website is no longer just for larger companies; it’s a standard for all businesses. To help you create and improve your website, we bring you the top trends to consider in 2024.
Microinteractions
We already know that our websites should generate interactions and animations. Now, microinteractions are emerging, which give small animations to buttons or areas without needing to be too aggressive or strong.
Fast Loading
Although this area is not strictly design but programming, you shouldn’t design an extraordinary website without considering high-quality programming. More than a trend, it is a necessity to have websites that load quickly and are efficient in their data usage.
Mobile First
In the 2024 design trends, don’t just think about designing responsive sites—that’s already basic. What we need is for websites to be thought of and designed first for mobile and then for desktop.
3D Elements
In your web designs for this year, consider using 3D designs to give more interactivity and dynamism to the websites.
Different Typography
Prepare for bold and different web designs in 2024 with the use of exotic and purposeful typography that will create a strong and unique impact on our users, thus offering them a unique and different experience.
Were you already aware of these trends or were there some you didn’t know about? Tell us if you have applied any of them or if you want to apply them.
