What is Gamification

What we call gamification is a marketing tool that uses video game mechanics or gaming elements to evoke a sense of competition among users. With this tool, you should be able to increase user loyalty and participation.

Gamification allows you to motivate people, helping them to focus and set goals, achieving game values that help foster loyalty. The gamification technique in marketing aids in the commitment to a service or product.

Gamification is useful for various aspects of brands, not just for marketing and retaining customers, but also in internal communication and HR marketing, achieving employee loyalty within the company.

Many companies apply gamification systems, but they are so well executed that we might not notice them or engage with them very naturally. Some of these brands are:

Starbucks Gamification

With its Starbucks card or app, it uses Starbucks rewards and the data it collects from each user to give them a unique gamification experience, rewarding users based on their purchases.

Mercado Libre Gamification

Mercado Libre encourages purchases through levels. With each purchase, Mercado Libre awards points, and with these points, you level up. Each level offers more benefits, from free shipping to additional services.

Nike Run Gamification

The Nike Run app, one of my favorites, gives rewards for every micro-achievement, from running on Sunday to only running at night or in the morning, with increasingly complex challenges and digital medals that motivate you to run more.

As you can see, gamification marketing is not only a tool many companies use but also very useful. Gamification uses various tools:

Elements of Gamification

• Competition Having users compete against each other is fundamental for a sense of achievement as they progress and motivates users to surpass themselves.
• Achievements Every time a user reaches a goal, the gamification system awards medals, titles, or virtual badges to show off their achievements.
• Points and Rewards Every time a user achieves something, they are awarded points related to the challenges or goals, leading to rewards like discounts, content, digital or virtual prizes, etc.

Clearly, all these elements of gamification can be delivered through digital or physical means as your brand requires, to achieve the best results. Gamification is a marketing strategy that will help you measure and improve strategies while also motivating and driving users to commit to the actions you propose and need them to achieve.

Welcome to the new norm.