by freddy__gtz | Nov 25, 2024
At Leonela, a jewelry company, we understood from the very beginning that we don't just design exquisitely beautiful pieces, but create symbols imbued with meaning. Each necklace, ring, or bracelet is not simply an accessory: it's a statement of strength, courage, and inspiration for the wearer.
Our branding approach focused on capturing the essence of Leonela and conveying it authentically. We designed a visual and verbal identity that celebrates femininity in all its forms, highlighting that every woman has a unique story that deserves to be told. Thus, Leonela jewelry not only adorns but also becomes a tool for personal expression and freedom.
The result is a brand that inspires confidence, connects emotionally, and empowers its audience with a clear message: authenticity is the true jewel. ✨
by freddy__gtz | May 26, 2023
Naming · Branding · Advertising Campaigns · Digital Marketing
An uninformed decision can cost a company thousands of dollars. Dashboards MX focuses on data visualization to help people make smart business decisions based on information.
Advertising Campaign
The brand's guiding concept was the arc, a tool that helps you reach your goal more efficiently, quickly, and with better results. Dashboards were also used. The objective was to make the brand's digital marketing sustainable through Google Ads campaigns, which direct the end user to specific landing pages that facilitate their search, and by building a community through executive education with specialized content.
by freddy__gtz | May 26, 2022
With the arrival of new team members and the growth in our service offerings, we couldn't maintain the same image and communication style. Therefore, today we present our new branding, which, more than just a new look, represents a more efficient and comprehensive service for all our partners.
Director: Alfredo Gutiérrez
Design: Rebeca Treviño
At Blank, we are a studio in constant growth and improvement. For our clients, in this process of improvement, the letter A becomes a symbol that represents them, because they are the ones who allow us to be who we are. Therefore, we give it to them as a symbol that they complete us.
